1. Acknowledgment and Acceptance of Terms
Last updated 2/2024. Updates include A2P Compliance Content.
1. Introduction:
Welcome to Prime Growth Consulting. Prime Growth Consulting is a dba of AxarTechnologyGroup LLC. We are committed to protecting your privacy and respecting your right to control your personal information. We understand that you trust us with your data when you visit our website (the “Website”) or use our services (the “Services”). This privacy notice explains what information we collect, how we use it, what rights you have over it, and how we comply with relevant regulations like A2P messaging, Google Advertising, Facebook Advertising, and TikTok Advertising. Please read this policy carefully, as it helps you understand our practices and make informed choices about your data.
Periodic Review and Update:
We are dedicated to ensuring the ongoing protection of your privacy. This privacy policy undergoes periodic reviews to align with any changes in data practices or regulatory requirements. We encourage you to check back regularly for updates to stay informed about how we handle your data.
2. What Information Do We Collect:
Information You Provide:
Personal Information: Names, phone numbers, email addresses, and other similar information you voluntarily share when registering, participating in activities, making purchases, or contacting us.
Payment Data: Payment instrument numbers (credit card, etc.) and associated security codes for purchases.
(Clarification: Payment data is processed through a secure third-party payment processor to ensure the highest level of security. We do not store payment data on our servers.)
A2P-Specific Data: Phone numbers for receiving A2P messages, your consent status for such messages, and message logs (subject to A2P regulations).
Information We Automatically Collect:
Website Usage Data: Cookies and similar technologies track your browsing activity on our Website to personalize your experience, improve navigation, and understand usage patterns. This data may include IP address, browser type, operating system, device identifiers, referring URLs, and other technical information.
Information You Provide:
Personal Information: Names, phone numbers, email addresses, and other similar information you voluntarily share when registering, participating in activities, making purchases, or contacting us.
Payment Data: Payment instrument numbers (credit card, etc.) and associated security codes for purchases.
A2P-Specific Data: Phone numbers for receiving A2P messages, your consent status for such messages, and message logs (subject to A2P regulations).
Information We Automatically Collect:
Website Usage Data: Cookies and similar technologies track your browsing activity on our Website to personalize your experience, improve navigation, and understand usage patterns. This data may include IP address, browser type, operating system, device identifiers, referring URLs, and other technical information.
3. How Do We Use Your Information
We use your information for various business purposes, always in compliance with applicable regulations and with your consent when required:
Account Management: Create and manage user accounts, process logins, and provide account-related services.
Administrative Communications: Share essential updates, reminders, and account-related notifications.
Order Fulfillment and Management: Process services, and manage your purchase history.
Testimonials: With your consent, share your feedback and experiences for promotional purposes.
Service Delivery and Improvement: Provide, personalize, and improve the services you use on our Website.
Customer Support: Address your questions, feedback, and support requests efficiently.
Marketing and Promotional Communications: With your consent, share news, promotional offers, and other marketing materials tailored to your interests.
Targeted Advertising: We may use your data (excluding A2P data) for targeted advertising on platforms like Google Ads, Facebook, and TikTok, but always follow their respective privacy policies and allow opt-out mechanisms.
Data Analysis and Website Improvement: Conduct data analysis to improve website functionality, enhance security, and understand user behavior.
Legal Compliance and Dispute Resolution: Comply with legal obligations, enforce our policies, and resolve disputes.
4. Will Your Information Be Shared With Anyone?
We may share your information under the following circumstances:
Legal Requirements: We may disclose your data if required by law, government requests, or legal proceedings.
Vital Interests: We may share your data in exceptional circumstances to protect the safety of individuals or prevent illegal activities.
5. A2P Messaging Compliance (revised 1/2024)
We take A2P messaging compliance seriously and prioritize transparency and user control, adhering to the highest industry standards. Below are specific details regarding consent, data retention, transparency, and user access/correction for A2P messaging:
Consent:
We obtain your specific and informed consent before sending you any A2P messages. This means:
We clearly explain the types of messages you may receive (e.g., promotional offers, service updates, appointment reminders).
You have a clear and easy-to-understand opt-in mechanism to provide your consent, such as:
Checkbox on sign-up forms: When you create an account or provide your phone number, you will be presented with a clear checkbox explaining that opting in allows you to receive A2P messages from us. You can choose to check or uncheck the box based on your preference.
Text message opt-in keyword: You can opt-in by sending a specific keyword (e.g., “YES”) to a designated phone number clearly displayed on our website or during interactions where we request your phone number.
Your consent is freely given, meaning you are not pressured or obligated to opt-in.
We keep a record of your consent for future reference and to ensure compliance.
Data Retention:
We retain A2P message logs and related data only for the minimum period necessary to fulfill the intended purpose and comply with regulations. This typically includes message delivery confirmation, troubleshooting, and addressing legal requirements.
After this period, we securely delete this data without further use.
Transparency: We explain how we use and share your phone number and A2P message data in this policy and ensure consistent transparency in our communication practices.
User Access and Correction: You have the right to access and correct your A2P data. Contact us for assistance. For inquiries or concerns regarding A2P messaging or other questions, please contact or legal department at compliance at primegrowthconsulting dot com
6. Google Advertising, Facebook Advertising, and TikTok Advertising
We respect your privacy when using Google Ads, Facebook Advertising, and TikTok Ads for targeted advertising:
Data Collection and Usage: We comply with Google Ads, Facebook Advertising, and TikTok Advertising policies for data collection and usage related to targeted advertising. We only use your data (excluding A2P data) for these purposes with your consent and transparently explain how your data is used for segmentation and ad personalization.
Opt-Out Mechanisms: We provide clear and easy-to-follow instructions on how to opt-out of interest-based advertising or adjust your privacy settings on Google, Facebook, and TikTok platforms. You can find these options directly within your respective account settings.
7. Your Rights and Choices
We respect your right to control your personal information and provide you with various choices:
Access your data: You can request a copy of the personal information we hold about you if you are a customer.
Correct your data: You can update or correct any inaccuracies in your personal information.
Delete your data: You can request to delete your personal information under certain circumstances.
Object to data processing: You can object to certain types of data processing, such as targeted advertising.
Withdraw consent: You can withdraw your consent to the collection, use, or sharing of your personal information at any time.
To exercise these rights, inquiries or concerns regarding A2P messaging or other questions, please contact or legal department at compliance at primegrowthconsulting dot com.
8.Governing Law and Venue: These Terms & Conditions, your use of our services, and any related disputes will be governed by and construed in accordance with the laws of the State of Texas, without regard to its conflict of laws principles. You agree that any legal action or proceeding arising out of or relating to these Terms will be brought exclusively in the courts of competent jurisdiction in Texas. You waive any objection to the exercise of jurisdiction over you by such courts and to venue in such courts.
Definitions Section
Term: A2P Messaging refers to text messages sent from businesses or organizations to individuals’ mobile phones, typically for promotional or informational purposes. This policy outlines how we manage your consent, data usage, and opt-out options for receiving A2P messages.
Term: Cookies
Description: Cookies are small files placed on your device by websites you visit. They store information about your browsing activity, including preferences, login details, and website settings. We use cookies to personalize your experience, analyze website traffic, and improve functionality.
Term: IP Address
Description: An IP address is a unique identifier assigned to your device when you connect to the internet. We may collect your IP address for security purposes and website analytics.
Term: Personal Information
Description: Personal information refers to any data that can be used to identify you individually, such as your name, email address, phone number, or physical address. This policy details how we collect, use, and protect your personal information.
Term: Targeted Advertising
Description: Targeted advertising uses your online data and interests to display personalized ads across various platforms. We may use your data (excluding A2P data) for targeted advertising with your consent and provide clear options to opt-out.
Term: Data Retention
Description: Data retention refers to the period we keep your information before securely deleting it. This policy outlines our data retention policies for different types of data, including A2P message logs and personal information.
Term: Opt-Out Mechanism
Description: An opt-out mechanism allows you to choose not to receive certain communications or have your data used for specific purposes. This policy explains how you can opt-out of A2P messages, targeted advertising, and other data processing activities.
Term: Legitimate Interests
Description: Legitimate interests are legal grounds for processing your data that are necessary for our business operations and do not unreasonably impact your privacy. This policy explains when we rely on legitimate interests for data processing.
Term: Consent
Description: Consent is your active agreement to allow us to collect and use your personal information for specific purposes. We obtain your explicit consent for sensitive data like A2P messaging and ensure transparency in how we use your data.